Someone wrote in ![[info]](http://l-stat.livejournal.com/img/userinfo.gif){kind=small} dannybradbury, |
It is interesting that the increases in clippings focus correlates with so much navel gzing inside the PR industry about "measurement" - bottom line is as a PR it is up to you to track where and when a piece might turn up - if this means an interview does not make it into print for six months, then so be it. Part of the nature of features is they can be held for a while
Considering PR agencies are paid to secure coverage, entrusting finding that coverage to the like of Romeike / Durrants and all the others is a bit like BP turning round and telling an oyster diver to go find an oil-field. Just not gonna happen...whereas the alternative is you keep a simple running log of interviews and just keep your eyes peeled. Of course that actually means PRs reading some of the publications...
Considering PR agencies are paid to secure coverage, entrusting finding that coverage to the like of Romeike / Durrants and all the others is a bit like BP turning round and telling an oyster diver to go find an oil-field. Just not gonna happen...whereas the alternative is you keep a simple running log of interviews and just keep your eyes peeled. Of course that actually means PRs reading some of the publications...
